CMA Presents The Power of Stories and Symbols

With
 
Debbie Millman
Host of Design Matters, and International Brand Strategist

You must R.S.V.P. by January 18 at http://goo.gl/forms/hLGU9A7cUO to receive lunch at this event.

Why do some symbols become powerful? Why are some easily forgotten? "Branding" has become a buzzword these days, but at its root, it means "to make symbols meaningful." In this talk, Debbie Millman will look through an anthropological lens at why humans are so attracted to symbols and show us how brands connect with our most hard-wired, basic instincts to represent who we are and what we believe.
 
Named "one of the most influential designers working today" by Graphic Design USA, Debbie Millman is a multidisciplinary storyteller who works as an artist, writer, and strategist, with 30 years of experience developing some of the most recognizable brands today. She is the creator and host of the acclaimed podcast Design Matters, the first and longest-running podcast about design, where she holds in-depth discussions with international leaders of design and culture. In addition, she is the Chief Marketing Officer of Sterling Brands, President Emeritus of the American Institute for Graphic Artists, and co-founder of the Graduate School of Branding at the School of Visual Arts in New York. Debbie's written and visual essays have appeared in publications such as The New York Times, New York magazine, Print magazine, Design Observer, and Fast Company, and she is the author of six books.
 
These events are free. All members of the Campus and JPL communities and retirees are welcome. For the JPL talk, because of security requirements, individuals without JPL badges must have a Laboratory employee or resident affiliate submit a visitor request and be their escort. Foreign-person visitor requests must be submitted at least four working days before the event; U.S.-person visitor requests must be submitted at least two working days before the event. For more information, contact David Delgado at (818) 393-5144 or [email protected]. Or email [email protected].
 
* * * * * * * * * * * * * * * * * * * * * * * * * * *
Your membership in CMA is what inspires us to bring great speakers and events to Caltech (Campus and JPL). If you enjoy attending these events, please support CMA so we can continue to provide the best in thought-provoking engagements. Membership is open to all active and retired employees of Caltech and to contract employees as affiliate members. See http://cma.jpl.nasa.gov for more information about our mission.
 
Join now or renew your membership for FY 2016. For membership information, see http://cma.jpl.nasa.gov/membership.html.