The Art and Science of Persuasion

Being able to persuade others is an essential skill for a successful career. We must convince employers to hire us, persuade our boss to let us start a project, or get our coworkers to help us out for a given job. In a sense, we are constantly selling our ideas we want others to take a desired course of action. This lecture takes a rational approach to persuasion: it covers how to use personal/organizational power, how to deploy tactics on four different human planes, and how to harness basic social influences to get other people to accede more easily to our requests.

In order to ensure a successful event, the CPA asks that you RSVP at: http://docs.google.com/spreadsheet/viewform?formkey=dDdoT1JNWFc5ZktNaTVhMkdNNGp2NGc6MQ

Presenter: Jean-luc Doumont An engineer from the Louvain School of Engineering and PhD in applied physics from Stanford University, Jean-luc Doumont now devotes his time and energy to training engineers, scientists, business people, and other rational minds in effective communication, pedagogy, statistical thinking, and related themes. Articulate, entertaining, and thought-provoking, Dr Doumont is a popular invited speaker worldwide, in particular at international scientific conferences, research laboratories, and top-ranked universities. For additional information, visit www.principiae.be