Webmasters Forum: "Do You Need a Website?"

Do you think your organization needs a website? If so, who is your audience, and what do you need to tell them? Who is going to provide the content for the initial site, and who will edit it as things change? Even if you are going to hire someone else to handle the design and technical aspects, you still need to provide the direction and content. Caltech PR's Paula DiConti and Barbara DiPalma will lead a discussion on how to create the most important part of your website: the content.